✳️ Spike Summary

“Spikes” includes information about certain promotional events that are included in your Recast model. These types of events are generally things like:

• Time-limited promotional or discounting events (e.g., 20% off Memorial day sale)

• Holidays (BFCM, Christmas, New Years, Mother’s Day, etc.)

• Other important events (conference day, partner email blast, etc.)

The Recast model shows the true full impact of a spike over time. This might include positive effects on the day of the spike, but then negative effects before and after due to “pull forward” or “pull backward” effects. You can compare the size and shape of these effects directly in the tool:

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How to interpret your Spikes plots?